These Terms and Conditions (“Terms”, “Terms and Conditions”) govern your relationship with https://flourishinglife.com and https://flourishingadvantage.com websites (the “Service”) operated by Flourishing Life (“us”, “we”, or “our”).
Please read these Terms and Conditions carefully before using the Service.
Your access to and use of the Service is based on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users and others who access or use the Service.
By accessing or using the Service, you agree to be bound by these Terms and accept all legal consequences. If you do not agree to these terms and conditions, in whole or in part, please do not use the Service.
Accounts and membership
If you create an account in the Mobile Application, you are responsible for maintaining the security of your account, and you are fully responsible for all activities that occur under the account and any other actions taken in connection with it. We may, but have no obligation to, monitor and review new accounts before you may sign in and start using the Services. Providing false contact information of any kind may result in the termination of your account. You must immediately notify us of any unauthorized uses of your account or any other breaches of security. We will not be liable for any acts or omissions by you, including any damages of any kind incurred as a result of such acts or omissions. We may suspend, disable, or delete your account (or any part thereof) if we determine that you have violated any provision of this Agreement or that your conduct or content would tend to damage our reputation and goodwill. If we delete your account for the foregoing reasons, you may not re-register for our Services. We may block your email address and Internet protocol address to prevent further registration.
User content
We do not own any data, information or material (collectively, "Content") that you submit in the Mobile Application in the course of using the Service. You shall have sole responsibility for the accuracy, quality, integrity, legality, reliability, appropriateness, and intellectual property ownership or right to use of all submitted Content. We may, but have no obligation to, monitor and review the Content in the Mobile Application submitted or created using our Services by you. You grant us permission to access, copy, distribute, store, transmit, reformat, display and perform the Content of your user account solely as required for the purpose of providing the Services to you. Without limiting any of those representations or warranties, we have the right, though not the obligation, to, in our own sole discretion, refuse or remove any Content that, in our reasonable opinion, violates any of our policies or is in any way harmful or objectionable. Unless specifically permitted by you, your use of the Mobile Application and Services does not grant us the license to use, reproduce, adapt, modify, publish or distribute the Content created by you or stored in your user account for commercial, marketing or any similar purpose.
Billing and payments
You shall pay all fees or charges to your account in accordance with the fees, charges, and billing terms in effect at the time a fee or charge is due and payable. Where Services are offered on a free trial basis, payment may be required after the free trial period ends, and not when you enter your billing details (which may be required prior to the commencement of the free trial period). If auto-renewal is enabled for the Services you have subscribed for, you will be charged automatically in accordance with the term you selected. Sensitive and private data exchange happens over a SSL secured communication channel and is encrypted and protected with digital signatures, and the Mobile Application and Services are also in compliance with PCI vulnerability standards in order to create as secure of an environment as possible for Users. Scans for malware are performed on a regular basis for additional security and protection. If, in our judgment, your purchase constitutes a high-risk transaction, we will require you to provide us with a copy of your valid government-issued photo identification, and possibly a copy of a recent bank statement for the credit or debit card used for the purchase. We reserve the right to change products and product pricing at any time. We also reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made.
Accuracy of information
Occasionally there may be information in the Mobile Application that contains typographical errors, inaccuracies or omissions that may relate to availability, promotions and offers. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Mobile Application or Services is inaccurate at any time without prior notice (including after you have submitted your order). We undertake no obligation to update, amend or clarify information in the Mobile Application including, without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Mobile Application should be taken to indicate that all information in the Mobile Application or Services has been modified or updated.
Third-party services
If you decide to enable, access, or use third-party services, be advised that your access and use of such other services are governed solely by the terms and conditions of such other services. We do not endorse, are not responsible or liable for, and make no representations as to any aspect of such other services, including, without limitation, their content or the manner in which they handle data (including your data) or any interaction between you and the provider of such other services. You irrevocably waive any claim against Flourishing Life with respect to such other services. Flourishing Life is not liable for any damage or loss caused or alleged to be caused by or in connection with your enablement, access or use of any such other services, or your reliance on the privacy practices, data security processes or other policies of such other services. You may be required to register for or log into such other services on their respective platforms. By enabling any other services, you expressly permit Flourishing Life to disclose your data as necessary to facilitate the use or enablement of such other service.
Backups
We perform regular backups of the Content, however, these backups are for our own administrative purposes only and are in no way guaranteed. You are responsible for maintaining your own backups of your data. We do not provide any sort of compensation for lost or incomplete data in the event that backups do not function properly. We will do our best to ensure complete and accurate backups, but assume no responsibility for this duty.
Advertisements
During your use of the Mobile Application and Services, you may enter into correspondence with or participate in promotions of advertisers or sponsors showing their goods or services through the Mobile Application and Services. Any such activity, and any terms, conditions, warranties or representations associated with such activity, is solely between you and the applicable third party. We shall have no liability, obligation or responsibility for any such correspondence, purchase or promotion between you and any such third party.
Links to other resources
The Service may contain links to third-party web sites or services that are not owned or controlled by Flourishing Life.
Flourishing Life has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party web sites or services. You further acknowledge and agree that Flourishing Life shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such websites or services.
We strongly advise you to read the terms and conditions and privacy policies of any third-party web sites or services that you visit.
Prohibited uses
In addition to other terms as set forth in the Agreement, you are prohibited from using the Mobile Application and Services or Content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Mobile Application and Services, third party products and services, or the Internet; (h) to spam, phish, pharm, pretext, spider, crawl, or scrape; (i) for any obscene or immoral purpose; or (j) to interfere with or circumvent the security features of the Mobile Application and Services, third party products and services, or the Internet. We reserve the right to terminate your use of the Mobile Application and Services for violating any of the prohibited uses.
Intellectual property rights
"Intellectual Property Rights" means all present and future rights conferred by statute, common law, or equity in or in relation to any copyright and related rights, trademarks, designs, patents, inventions, goodwill, and the right to sue for passing off, rights to inventions, rights to use, and all other intellectual property rights, in each case whether registered or unregistered and including all applications and rights to apply for and be granted, rights to claim priority from, such rights and all similar or equivalent rights or forms of protection and any other results of intellectual activity which subsist or will subsist now or in the future in any part of the world. This Agreement does not transfer to you any intellectual property owned by Flourishing Life or third parties, and all rights, titles, and interests in and to such property will remain (as between the parties) solely with Flourishing Life. All trademarks, service marks, graphics and logos used in connection with the Mobile Application and Services, are trademarks or registered trademarks of Flourishing Life or its licensors. Other trademarks, service marks, graphics and logos used in connection with the Mobile Application and Services may be the trademarks of other third parties. Your use of the Mobile Application and Services grants you no right or license to reproduce or otherwise use any of Flourishing Life or third party trademarks.
Disclaimer of warranty
You agree that such Service is provided on an "as is" and "as available" basis and that your use of the Mobile Application and Services is solely at your own risk. We expressly disclaim all warranties of any kind, whether express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and non-infringement. We make no warranty that the Services will meet your requirements, or that the Service will be uninterrupted, timely, secure, or error-free; nor do we make any warranty as to the results that may be obtained from the use of the Service or as to the accuracy or reliability of any information obtained through the Service or that defects in the Service will be corrected. You understand and agree that any material and/or data downloaded or otherwise obtained through the use of Service is done at your own discretion and risk and that you will be solely responsible for any damage or loss of data that results from the download of such material and/or data. We make no warranty regarding any goods or services purchased or obtained through the Service or any transactions entered into through the Service unless stated otherwise. No advice or information, whether oral or written, obtained by you from us or through the Service shall create any warranty not expressly made herein.
Limitation of liability
To the fullest extent permitted by applicable law, in no event will Flourishing Life, its affiliates, directors, officers, employees, agents, suppliers, or licensors be liable to any person for any indirect, incidental, special, punitive, cover, or consequential damages (including, without limitation, damages for lost profits, revenue, sales, goodwill, use of content, impact on business, business interruption, loss of anticipated savings, loss of business opportunity) however caused, under any theory of liability, including, without limitation, contract, tort, warranty, breach of statutory duty, negligence or otherwise, even if the liable party has been advised as to the possibility of such damages or could have foreseen such damages. To the maximum extent permitted by applicable law, the aggregate liability of Flourishing Life and its affiliates, officers, employees, agents, suppliers and licensors relating to the services will be limited to an amount greater of one dollar or any amounts actually paid in cash by you to Flourishing Life for the prior one month period prior to the first event or occurrence giving rise to such liability. The limitations and exclusions also apply if this remedy does not fully compensate you for any losses or fails of its essential purpose.
Indemnification
You agree to indemnify and hold Flourishing Life and its affiliates, directors, officers, employees, agents, suppliers, and licensors harmless from and against any liabilities, losses, damages, or costs, including reasonable attorneys’ fees, incurred in connection with or arising from any third party allegations, claims, actions, disputes, or demands asserted against any of them as a result of or relating to your Content, your use of the Mobile Application and Services or any willful misconduct on your part.
Severability
All rights and restrictions contained in this Agreement may be exercised and shall be applicable and binding only to the extent that they do not violate any applicable laws and are intended to be limited to the extent necessary so that they will not render this Agreement illegal, invalid or unenforceable. If any provision or portion of any provision of this Agreement shall be held to be illegal, invalid or unenforceable by a court of competent jurisdiction, it is the intention of the parties that the remaining provisions or portions thereof shall constitute their agreement with respect to the subject matter hereof, and all such remaining provisions or portions thereof shall remain in full force and effect.
Dispute resolution
The formation, interpretation, and performance of this Agreement and any disputes arising out of it shall be governed by the substantive and procedural laws of Alberta, Canada without regard to its rules on conflicts or choice of law and, to the extent applicable, the laws of Canada. The exclusive jurisdiction and venue for actions related to the subject matter hereof shall be the courts located in Alberta, Canada, and you hereby submit to the personal jurisdiction of such courts. You hereby waive any right to a jury trial in any proceeding arising out of or related to this Agreement. The United Nations Convention on Contracts for the International Sale of Goods does not apply to this Agreement.
Changes and amendments
We reserve the right to modify this Agreement or its terms relating to the Mobile Application and Services at any time, effective upon posting of an updated version of this Agreement in the Mobile Application. When we do, we will post a notification in the Mobile Application. Continued use of the Mobile Application and Services after any such changes shall constitute your consent to such changes.
Acceptance of these terms
You acknowledge that you have read this Agreement and agree to all its terms and conditions. By accessing and using the Mobile Application and Services you agree to be bound by this Agreement. If you do not agree to abide by the terms of this Agreement, you are not authorized to access or use the Mobile Application and Services.
Flourishing Life Technologies Ltd. (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your personal information when you visit or interact with
The Flourishing Advantage website (the “Site”).
We may collect the following types of personal information:
Contact Information: such as your name, email address, phone number, and organizational affiliation, when you sign up for updates or contact us.Assessment Data: if you participate in our tools (e.g., the Flourishing Life Questionnaire - FLQ-A), we collect your responses to provide insights and recommendations.Usage Information: such as IP address, browser type, device information, and pages visited, using cookies and analytics tools.Feedback & Communications: including responses from pilot projects, feedback sessions, and surveys.
Your data helps us:
Provide, personalize, and improve our services and tools (like the FLQ-A).Communicate with you about program updates, pilot initiatives, and organizational opportunities.Analyze trends to improve user experience and the effectiveness of our content.Conduct research and develop new resources aligned with The Flourishing Advantage framework.
We do not sell or rent your personal information. We may share it only with:
Trusted Service Providers who help operate our Site and services (e.g., hosting, analytics) under strict confidentiality agreements.Research or Development Partners in anonymized and aggregated form, to improve well-being and performance practices.Legal Obligations if required by law or to protect our legal rights.
We implement reasonable technical and organizational measures to protect your information against unauthorized access, loss, or misuse. However, no method of transmission over the internet is 100% secure.
Depending on your jurisdiction, you may have the right to:
Access, update, or delete your personal information.Withdraw consent for specific uses.Request data portability or restrict processing.
To exercise these rights, please contact us at: [email protected]
We use cookies and similar technologies to enhance user experience and gather insights on website usage. You can adjust your browser settings to decline cookies.
Our Site may include links to external websites. We are not responsible for the privacy practices of such third parties.
We may update this Privacy Policy periodically. We encourage you to review it regularly to stay informed.
Contacting us
If you have any questions about these Terms, please contact us.
This document was last updated on July 16, 2021
Software Application V1.5
Operated with Care
Flourishing Life maintains a strong security culture by ensuring all employees have the training, tools, and knowledge to work securely.
Engineered for Security
Flourishing Life is hosted on AWS - an industry-leading cloud infrastructure leveraging years of safety enhancements to ensure maximum performance, resilience, and speed of deployment. Our platform includes MFA capabilities and anonymity settings that can be applied to suit your privacy and security needs.
All user related private information such as names and email addresses as well as questionnaire responses are stored in a MySQL database hosted in Amazon’s RDS service. The database data is encrypted at rest. Users have the option of remaining anonymous which means that private information will not be returned to the frontend app for any users in
the instance role hierarchy.
Global data and security compliance
Flourishing Life maintains GDPR compliance in order to address standards for all personal data, which is defined as any data that can be used to directly or indirectly identify a living person. Our user registration, identity and authentication is handled by Amazon’s Cognito. Cognito is HIPAA eligible and PCI DSS, SOC, ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, and ISO 9001 compliant.
To request the full Flourishing Life Security Description, please send an email
Flourishing is a journey—and we’re here to walk it with you.
Join our newsletter for the latest insights, tools, and stories to help you, your team, and your organization thrive. You'll also get access to new blog posts exploring emotional health, leadership, personal growth, and purpose-driven culture.
In a world of change, human-centered cultures will lead the way.
In a time of constant disruption, evolving work environments, and rising human complexity, success is no longer defined by efficiency alone—it’s defined by adaptability, authenticity, and human flourishing.
Yet many organizations remain trapped in the “fix-it” model of development. They focus on closing gaps, correcting weaknesses, and managing deficiencies—expecting performance to follow. But this mindset quietly erodes motivation, creativity, and psychological safety.
It’s time for a better approach—one that recognizes people as the solution, not the problem.
The shift? From deficit to discovery. From what’s wrong to what’s strong.
Human-centered organizations are reshaping the workplace by focusing on what’s right with their people. Rooted in neuroscience and positive psychology, strengths-based growth fuels:
Higher engagement and confidence
Greater resilience and adaptability
Stronger emotional intelligence and collaboration
Purpose-driven innovation and retention
This approach honors the full humanity of employees—not by ignoring challenges, but by equipping people to meet them with what makes them strong.
The question becomes: “What’s strong in us—and how can we stretch it to meet what’s ahead?”
The traditional fix-it model may prevent failure—but it rarely creates breakthroughs. Here’s why:
It undermines confidence. Constant focus on flaws creates self-doubt.
It limits learning. Time spent fixing what’s broken can crowd out opportunities to grow what’s thriving.
It disengages. People become exhausted trying to “measure up” instead of being energized by what makes them excellent.
It underdelivers. Addressing deficits may yield adequacy—but flourishing delivers excellence.
Instead of spending your best energy patching weakness, what if you redirected that energy toward strengthening your strongest traits and values?
Backed by decades of research in resilience, growth mindset, and neuroscience, here are four practical strategies to cultivate a strengths-based, high-performance organization:
"You can't grow what you haven't named."
Purpose: Increase self-awareness, team cohesion, and intentional development by helping people identify and articulate their unique strengths.
Example - Team Discovery Exercise:
A mid-sized marketing firm uses the Flourishing Life Questionnaire (FLQ) as part of onboarding and annual reviews. Each team member identifies their top five strengths (e.g., creativity, collaboration, emotional intelligence, strategic thinking, perseverance). These are shared in a team huddle and posted in personal workspaces to build a culture of mutual recognition.
✅ Practical Implementation:
Manager 1-on-1s include “strengths check-ins”: “Which of your strengths have you used this week?”
Performance reviews include a strengths alignment reflection rather than focusing solely on KPIs.
Teams create strengths maps to visualize how individual assets support collective goals.
⭐️ Impact:
Team collaboration improves as people learn to “go to the right people” for different strengths.
Projects are staffed with better strength-role alignment, improving results and satisfaction.
"Don’t ask what’s wrong—ask what strength needs to grow."
Purpose: Cultivate resilience and growth mindset by helping people see problems as opportunities to apply or develop their inner resources.
Example - Sales team under pressure:
A regional sales team is underperforming due to external market changes. Instead of focusing on “what’s wrong with the team,” the manager introduces a reflective session asking:
Team members recognize that their ability to build trust with clients is a core strength—and begin designing a relationship-first strategy to navigate the market dip.
✅ Practical Implementation:
⭐️ Impact:
"High performers build from their strengths—not around their weaknesses."
Purpose: Boost performance and mastery by encouraging individuals and teams to deepen and diversify the use of their strengths.
Example - Customer support innovation:
A customer service rep, known for empathy and problem-solving, is encouraged to lead a training session on “emotional intelligence in client conversations.” With support from their supervisor, they develop new skills in facilitation, storytelling, and leadership—stretching their core strength into a new domain.
✅ Practical Implementation:
Strength Stretch Projects: Assign employees tasks that expand their strengths into new functions (e.g., a “detail-oriented” analyst works on a cross-functional project requiring creative problem-solving).
Strength-Pairing Exercise: Teams choose two complementary strengths (e.g., creativity + structure) and brainstorm how to solve a real challenge using that pairing.
⭐️ Impact:
Employees become more engaged and confident in trying new roles.
Leaders identify high-potential individuals based on what energizes them—not just past roles.
"Strengths without purpose create busyness. Strengths with purpose create meaning."
Purpose: Drive engagement and intrinsic motivation by connecting personal strengths to a meaningful mission or shared purpose.
Example: Purpose Workshop at a healthcare organization:
Staff participate in a session where they write their “strengths purpose statement,” such as:
“I use my strengths of empathy and resourcefulness to create safety and dignity for patients navigating uncertainty.”
These statements are displayed in break rooms and reviewed during monthly team check-ins. Leaders ensure job roles and daily routines are connected to these purpose narratives.
✅ Practical Implementation:
Weekly stand-ups include prompts like, “What did you do this week that felt aligned with your purpose?”
Integrate values and purpose alignment into hiring, onboarding, and career pathing.
Offer reflection journals or prompts for employees to track how their work connects to what matters most.
⭐️ Impact:
Employees feel their work matters beyond tasks—it aligns with who they are.
A values-driven culture emerges that attracts purpose-aligned talent.
The future of success isn’t about who fixes faster—it’s about who flourishes deeper.
Strengths-based growth is your competitive advantage. It’s how you attract and retain top talent, fuel sustainable performance, and create a culture where people feel seen, empowered, and aligned.
Because when people flourish—performance follows.
You are not a problem to be solved.
Your organization is not a machine to be optimized.
Both are dynamic, resilient systems built to grow, adapt, and thrive.
Let’s not just fix what’s wrong—let’s grow what’s strong.
🧭 Next Steps:
Ready to explore what it takes to thrive in your life or organization?
Take the first step with a Flourishing Life Assessment or connect for a discovery session to explore how you or your team can go from a focus on What’s Wrong to What’s Strong.
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All Rights Reserved