These Terms and Conditions (“Terms”, “Terms and Conditions”) govern your relationship with https://flourishinglife.com and https://flourishingadvantage.com websites (the “Service”) operated by Flourishing Life (“us”, “we”, or “our”).
Please read these Terms and Conditions carefully before using the Service.
Your access to and use of the Service is based on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users and others who access or use the Service.
By accessing or using the Service, you agree to be bound by these Terms and accept all legal consequences. If you do not agree to these terms and conditions, in whole or in part, please do not use the Service.
Accounts and membership
If you create an account in the Mobile Application, you are responsible for maintaining the security of your account, and you are fully responsible for all activities that occur under the account and any other actions taken in connection with it. We may, but have no obligation to, monitor and review new accounts before you may sign in and start using the Services. Providing false contact information of any kind may result in the termination of your account. You must immediately notify us of any unauthorized uses of your account or any other breaches of security. We will not be liable for any acts or omissions by you, including any damages of any kind incurred as a result of such acts or omissions. We may suspend, disable, or delete your account (or any part thereof) if we determine that you have violated any provision of this Agreement or that your conduct or content would tend to damage our reputation and goodwill. If we delete your account for the foregoing reasons, you may not re-register for our Services. We may block your email address and Internet protocol address to prevent further registration.
User content
We do not own any data, information or material (collectively, "Content") that you submit in the Mobile Application in the course of using the Service. You shall have sole responsibility for the accuracy, quality, integrity, legality, reliability, appropriateness, and intellectual property ownership or right to use of all submitted Content. We may, but have no obligation to, monitor and review the Content in the Mobile Application submitted or created using our Services by you. You grant us permission to access, copy, distribute, store, transmit, reformat, display and perform the Content of your user account solely as required for the purpose of providing the Services to you. Without limiting any of those representations or warranties, we have the right, though not the obligation, to, in our own sole discretion, refuse or remove any Content that, in our reasonable opinion, violates any of our policies or is in any way harmful or objectionable. Unless specifically permitted by you, your use of the Mobile Application and Services does not grant us the license to use, reproduce, adapt, modify, publish or distribute the Content created by you or stored in your user account for commercial, marketing or any similar purpose.
Billing and payments
You shall pay all fees or charges to your account in accordance with the fees, charges, and billing terms in effect at the time a fee or charge is due and payable. Where Services are offered on a free trial basis, payment may be required after the free trial period ends, and not when you enter your billing details (which may be required prior to the commencement of the free trial period). If auto-renewal is enabled for the Services you have subscribed for, you will be charged automatically in accordance with the term you selected. Sensitive and private data exchange happens over a SSL secured communication channel and is encrypted and protected with digital signatures, and the Mobile Application and Services are also in compliance with PCI vulnerability standards in order to create as secure of an environment as possible for Users. Scans for malware are performed on a regular basis for additional security and protection. If, in our judgment, your purchase constitutes a high-risk transaction, we will require you to provide us with a copy of your valid government-issued photo identification, and possibly a copy of a recent bank statement for the credit or debit card used for the purchase. We reserve the right to change products and product pricing at any time. We also reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made.
Accuracy of information
Occasionally there may be information in the Mobile Application that contains typographical errors, inaccuracies or omissions that may relate to availability, promotions and offers. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Mobile Application or Services is inaccurate at any time without prior notice (including after you have submitted your order). We undertake no obligation to update, amend or clarify information in the Mobile Application including, without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Mobile Application should be taken to indicate that all information in the Mobile Application or Services has been modified or updated.
Third-party services
If you decide to enable, access, or use third-party services, be advised that your access and use of such other services are governed solely by the terms and conditions of such other services. We do not endorse, are not responsible or liable for, and make no representations as to any aspect of such other services, including, without limitation, their content or the manner in which they handle data (including your data) or any interaction between you and the provider of such other services. You irrevocably waive any claim against Flourishing Life with respect to such other services. Flourishing Life is not liable for any damage or loss caused or alleged to be caused by or in connection with your enablement, access or use of any such other services, or your reliance on the privacy practices, data security processes or other policies of such other services. You may be required to register for or log into such other services on their respective platforms. By enabling any other services, you expressly permit Flourishing Life to disclose your data as necessary to facilitate the use or enablement of such other service.
Backups
We perform regular backups of the Content, however, these backups are for our own administrative purposes only and are in no way guaranteed. You are responsible for maintaining your own backups of your data. We do not provide any sort of compensation for lost or incomplete data in the event that backups do not function properly. We will do our best to ensure complete and accurate backups, but assume no responsibility for this duty.
Advertisements
During your use of the Mobile Application and Services, you may enter into correspondence with or participate in promotions of advertisers or sponsors showing their goods or services through the Mobile Application and Services. Any such activity, and any terms, conditions, warranties or representations associated with such activity, is solely between you and the applicable third party. We shall have no liability, obligation or responsibility for any such correspondence, purchase or promotion between you and any such third party.
Links to other resources
The Service may contain links to third-party web sites or services that are not owned or controlled by Flourishing Life.
Flourishing Life has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party web sites or services. You further acknowledge and agree that Flourishing Life shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such websites or services.
We strongly advise you to read the terms and conditions and privacy policies of any third-party web sites or services that you visit.
Prohibited uses
In addition to other terms as set forth in the Agreement, you are prohibited from using the Mobile Application and Services or Content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Mobile Application and Services, third party products and services, or the Internet; (h) to spam, phish, pharm, pretext, spider, crawl, or scrape; (i) for any obscene or immoral purpose; or (j) to interfere with or circumvent the security features of the Mobile Application and Services, third party products and services, or the Internet. We reserve the right to terminate your use of the Mobile Application and Services for violating any of the prohibited uses.
Intellectual property rights
"Intellectual Property Rights" means all present and future rights conferred by statute, common law, or equity in or in relation to any copyright and related rights, trademarks, designs, patents, inventions, goodwill, and the right to sue for passing off, rights to inventions, rights to use, and all other intellectual property rights, in each case whether registered or unregistered and including all applications and rights to apply for and be granted, rights to claim priority from, such rights and all similar or equivalent rights or forms of protection and any other results of intellectual activity which subsist or will subsist now or in the future in any part of the world. This Agreement does not transfer to you any intellectual property owned by Flourishing Life or third parties, and all rights, titles, and interests in and to such property will remain (as between the parties) solely with Flourishing Life. All trademarks, service marks, graphics and logos used in connection with the Mobile Application and Services, are trademarks or registered trademarks of Flourishing Life or its licensors. Other trademarks, service marks, graphics and logos used in connection with the Mobile Application and Services may be the trademarks of other third parties. Your use of the Mobile Application and Services grants you no right or license to reproduce or otherwise use any of Flourishing Life or third party trademarks.
Disclaimer of warranty
You agree that such Service is provided on an "as is" and "as available" basis and that your use of the Mobile Application and Services is solely at your own risk. We expressly disclaim all warranties of any kind, whether express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose and non-infringement. We make no warranty that the Services will meet your requirements, or that the Service will be uninterrupted, timely, secure, or error-free; nor do we make any warranty as to the results that may be obtained from the use of the Service or as to the accuracy or reliability of any information obtained through the Service or that defects in the Service will be corrected. You understand and agree that any material and/or data downloaded or otherwise obtained through the use of Service is done at your own discretion and risk and that you will be solely responsible for any damage or loss of data that results from the download of such material and/or data. We make no warranty regarding any goods or services purchased or obtained through the Service or any transactions entered into through the Service unless stated otherwise. No advice or information, whether oral or written, obtained by you from us or through the Service shall create any warranty not expressly made herein.
Limitation of liability
To the fullest extent permitted by applicable law, in no event will Flourishing Life, its affiliates, directors, officers, employees, agents, suppliers, or licensors be liable to any person for any indirect, incidental, special, punitive, cover, or consequential damages (including, without limitation, damages for lost profits, revenue, sales, goodwill, use of content, impact on business, business interruption, loss of anticipated savings, loss of business opportunity) however caused, under any theory of liability, including, without limitation, contract, tort, warranty, breach of statutory duty, negligence or otherwise, even if the liable party has been advised as to the possibility of such damages or could have foreseen such damages. To the maximum extent permitted by applicable law, the aggregate liability of Flourishing Life and its affiliates, officers, employees, agents, suppliers and licensors relating to the services will be limited to an amount greater of one dollar or any amounts actually paid in cash by you to Flourishing Life for the prior one month period prior to the first event or occurrence giving rise to such liability. The limitations and exclusions also apply if this remedy does not fully compensate you for any losses or fails of its essential purpose.
Indemnification
You agree to indemnify and hold Flourishing Life and its affiliates, directors, officers, employees, agents, suppliers, and licensors harmless from and against any liabilities, losses, damages, or costs, including reasonable attorneys’ fees, incurred in connection with or arising from any third party allegations, claims, actions, disputes, or demands asserted against any of them as a result of or relating to your Content, your use of the Mobile Application and Services or any willful misconduct on your part.
Severability
All rights and restrictions contained in this Agreement may be exercised and shall be applicable and binding only to the extent that they do not violate any applicable laws and are intended to be limited to the extent necessary so that they will not render this Agreement illegal, invalid or unenforceable. If any provision or portion of any provision of this Agreement shall be held to be illegal, invalid or unenforceable by a court of competent jurisdiction, it is the intention of the parties that the remaining provisions or portions thereof shall constitute their agreement with respect to the subject matter hereof, and all such remaining provisions or portions thereof shall remain in full force and effect.
Dispute resolution
The formation, interpretation, and performance of this Agreement and any disputes arising out of it shall be governed by the substantive and procedural laws of Alberta, Canada without regard to its rules on conflicts or choice of law and, to the extent applicable, the laws of Canada. The exclusive jurisdiction and venue for actions related to the subject matter hereof shall be the courts located in Alberta, Canada, and you hereby submit to the personal jurisdiction of such courts. You hereby waive any right to a jury trial in any proceeding arising out of or related to this Agreement. The United Nations Convention on Contracts for the International Sale of Goods does not apply to this Agreement.
Changes and amendments
We reserve the right to modify this Agreement or its terms relating to the Mobile Application and Services at any time, effective upon posting of an updated version of this Agreement in the Mobile Application. When we do, we will post a notification in the Mobile Application. Continued use of the Mobile Application and Services after any such changes shall constitute your consent to such changes.
Acceptance of these terms
You acknowledge that you have read this Agreement and agree to all its terms and conditions. By accessing and using the Mobile Application and Services you agree to be bound by this Agreement. If you do not agree to abide by the terms of this Agreement, you are not authorized to access or use the Mobile Application and Services.
Flourishing Life Technologies Ltd. (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and safeguard your personal information when you visit or interact with
The Flourishing Advantage website (the “Site”).
We may collect the following types of personal information:
Contact Information: such as your name, email address, phone number, and organizational affiliation, when you sign up for updates or contact us.Assessment Data: if you participate in our tools (e.g., the Flourishing Life Questionnaire - FLQ-A), we collect your responses to provide insights and recommendations.Usage Information: such as IP address, browser type, device information, and pages visited, using cookies and analytics tools.Feedback & Communications: including responses from pilot projects, feedback sessions, and surveys.
Your data helps us:
Provide, personalize, and improve our services and tools (like the FLQ-A).Communicate with you about program updates, pilot initiatives, and organizational opportunities.Analyze trends to improve user experience and the effectiveness of our content.Conduct research and develop new resources aligned with The Flourishing Advantage framework.
We do not sell or rent your personal information. We may share it only with:
Trusted Service Providers who help operate our Site and services (e.g., hosting, analytics) under strict confidentiality agreements.Research or Development Partners in anonymized and aggregated form, to improve well-being and performance practices.Legal Obligations if required by law or to protect our legal rights.
We implement reasonable technical and organizational measures to protect your information against unauthorized access, loss, or misuse. However, no method of transmission over the internet is 100% secure.
Depending on your jurisdiction, you may have the right to:
Access, update, or delete your personal information.Withdraw consent for specific uses.Request data portability or restrict processing.
To exercise these rights, please contact us at: [email protected]
We use cookies and similar technologies to enhance user experience and gather insights on website usage. You can adjust your browser settings to decline cookies.
Our Site may include links to external websites. We are not responsible for the privacy practices of such third parties.
We may update this Privacy Policy periodically. We encourage you to review it regularly to stay informed.
Contacting us
If you have any questions about these Terms, please contact us.
This document was last updated on July 16, 2021
Flourishing is a journey—and we’re here to walk it with you.
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From our earliest days in school to the feedback loops we encounter in adulthood—job performance reviews, coaching sessions, even well-meaning personal advice—many of us have been conditioned to believe that the path to growth is paved by fixing what’s wrong.
We’ve absorbed the idea that we’re incomplete until we overcome our weaknesses. That our value lies not in who we already are, but in who we’re not yet good enough to be.
This is the hallmark of the Fix-It Model—a deeply entrenched, deficit-based approach to personal and professional development. And while it may offer some surface-level improvements, it comes at a steep cost:
At its core, the Fix-It Model asks:
"What’s broken, and how do we fix it?"
But what if we flipped the question?
What if the starting point of real growth is not your weaknesses, but your strengths?
What if success doesn’t come from becoming less of what’s wrong, but more of what’s already right?
There Is Another Way—A Better Way
There is a different model of change. A model that reflects our humanity, respects our potential, and reignites the inner spark that so many of us have lost in our quest to keep up, measure up, or catch up.
It’s called strengths-based growth.
This approach begins with a radical yet evidence-based premise:
You are not a problem to be solved—you are a person full of potential, waiting to be activated.
Rather than obsessing over deficiencies, strengths-based growth shifts the lens to your core capacities—your values, character, natural talents, and lived experiences. It’s about building a life and career on the foundation of what already makes you strong.
This isn’t feel-good fluff. It’s grounded in positive psychology, resilience research, and the neuroscience of brain plasticity. Decades of evidence show that people grow faster, more sustainably, and with greater joy when they build from their strengths—not their shortcomings.
Strengths-based growth is a mindset, a strategy, and a science-backed developmental pathway that asks:
“What’s strong in you—right now—and how can we help it grow?”
It’s not about ignoring challenges. It’s about equipping people to meet them more powerfully by leaning into the best of who they are. This approach cultivates:
Confidence – because you’re reminded of what you already do well.
Momentum – because working from strength is energizing, not draining.
Meaning – because when your strengths align with your purpose, fulfillment follows.
Your strengths aren’t just personal traits. They’re performance drivers.
They shape how you think, how you lead, how you connect, and how you overcome adversity. They are the blueprint for thriving.
While the Fix-It Model may offer surface-level improvements, it rarely produces transformation. Here's why it falls short
It undermines confidence.
Constant focus on flaws creates internalized self-doubt. It conditions us to see ourselves as “less than” rather than “capable of.”
It restricts learning.
When we focus only on improving what we lack, we limit the time and energy we could be using to expand our natural capabilities.
It disengages us.
People who work from weakness often feel frustrated, bored, or discouraged. They’re surviving, not thriving.
It misses the mark.
Correcting a deficit may help you become adequate—but it rarely helps you become exceptional.
Put simply: Fixing weaknesses may prevent failure, but it doesn’t create breakthroughs.
Breakthroughs come when people use what makes them feel alive, valuable, and capable—when they activate the best of who they already are.
Strengths-based growth doesn’t deny the presence of struggle. But it reframes the response to it. Rather than seeing setbacks as proof of inadequacy, it views them as opportunities to apply or grow strengths.
The central question becomes - “How can I use what’s strong in me to navigate what’s hard in front of me?”
This shift is more than a mindset. It’s a developmental philosophy that leads to:
Greater resilience, because you face hardship with inner resources.
Enhanced performance, because you’re playing from your zone of excellence.
Deeper well-being, because strengths foster joy and self-worth.
Sustainable growth, because progress is energized by authenticity, not exhaustion.
Whether you’re a leader seeking to inspire a team, a teacher supporting students, or an individual charting your personal journey—this shift is powerful. And it’s available to you right now.
Each of the following strategies is grounded in neuroscience, strengths-based psychology, and practical habit-building, designed to help you build energy, clarity, and momentum in sustainable ways.
Strategy 1: Name and Claim Your Strengths - “You can’t grow what you haven’t named.”
Strengths are more than skills—they are the natural patterns of thinking, feeling, and behaving that energize you and bring out your best. They are the traits you draw on when you’re at your most engaged, alive, and effective.
Many people underestimate their strengths simply because they come so naturally. But naming them is the first act of self-awareness and the first step toward using them with intention.
How to Practice:
Reflect on peak experiences: When did you feel most “in your zone”?
Ask others: What do people trust you with? What do they value about your presence?
Use assessments: Tools like the Flourishing Life Questionnaire (FLQ) can help reveal strengths across personal, performance, learning, and relationship domains.
Why It Works:
Naming your strengths provides clarity, confidence, and a toolkit for growth. Once identified, these strengths can be developed, stretched, and applied to new challenges.
Strategy 2: Reframe Setbacks Through Strengths - “Don’t ask what’s wrong. Ask what strength you need to grow.”
When we face difficulty, our default is to assume we’re missing something. But more often, it’s not about lacking something—it’s about misapplying or underutilizing what we already have.
Reframing means interpreting a challenge through a strengths lens. For example:
If you're feeling stuck, maybe your curiosity isn’t being activated.
If you’re feeling overwhelmed, maybe your boundary-setting or self-efficacy needs to be strengthened.
How to Practice:
In any difficult moment, pause and ask: “Which of my strengths could help me respond better here?”
Practice using emotional self-awareness to identify when a strength is overused (e.g., over-optimism) or underused (e.g., self-regulation).
Why It Works:
This shift builds resilience and self-agency, helping individuals face challenges without spiraling into self-criticism. It also develops a growth mindset that views setbacks as invitations—not indictments.
Strategy 3: Stretch What’s Strong—Don’t Just Fix What’s Weak - “High performers build from their strengths—not around their weaknesses.”
Stretching a strength means applying it in new, broader, or more strategic ways. Rather than over-focusing on areas of struggle, you grow by deepening the areas of natural excellence.
This doesn’t mean ignoring limitations—it means designing around them while leaning into what fuels your best performance.
How to Practice:
Example: If you’re great at empathy, how can you use it to lead difficult conversations or facilitate team cohesion?
Use strength-pairing: Combine two of your strengths to approach a new challenge (e.g., creativity + focus to solve a workflow issue).
Why It Works:
When you build from your strengths, you access a more powerful and energized version of yourself. Stretching leads to mastery, and mastery fuels motivation.
Strategy 4: Align Your Strengths with Purpose - “Strengths without purpose create busyness. Strengths with purpose create meaning.”
When your strengths align with a deeper “why,” your actions become more intentional, your motivation becomes intrinsic, and your performance becomes more sustainable.
Whether you’re leading a team, raising a family, or driving innovation—purpose is what turns your potential into impact.
How to Practice:
“I use my strengths of [] and [] to contribute to [_____] in a way that matters to me.”
Regularly reflect on whether your work or daily choices align with your deeper values.
If misalignment is present, identify small shifts that could move you closer to congruence.
Why It Works:
Purpose-oriented individuals show greater psychological well-being, perseverance, and satisfaction. Strengths anchored in purpose give rise to authentic leadership, mission-driven work, and transformational growth.
When you stop trying to fix what’s “wrong” and start growing what’s strong, you:
You are not a deficit to be corrected.
You are a developing story of possibility.
Ready to explore what it takes to thrive in your life or organization?
Connect for a discovery session to explore how you or your team can go from a focus on What’s Wrong to What’s Strong.
Let’s not just bounce back—let’s build forward.
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All Rights Reserved